You published a blog post recently, and you opened the search console to check its performance, and you noticed something really weird.
Search console data showed that there had been more impressions but only a few clicks on blog posts. You might be worried.
It is because it’s a new post or your post images are ranking at the top because many users do not feel like going to the image source page. The image itself is an answer to that query, so there is no need for text answers.
Before going too deep for this:
Let’s know the difference between impressions, clicks, and click-through rates.
Impression refers to the number of times the user has viewed your content.
When those users click, the displayed content is counted as a click, and the number of clicks divided by the number of impressions times 100 is called CLICK-THROUGH-RATE.
Reasons for high impression but few clicks
Here, I will mention a few most common reasons for high impressions and low clicks.
New blog post
As I mentioned before, the most common reason for high impressions but low click-through rates is the post needs to be updated for Google.
Other search engines and Google take time to crawl, index and place your content according to its quality in search results.
Time after time, search engines test your content by placing it in different places and looking at how often your post is doing compared to your competitor. It is called the test phase.
But after 1 to 2 months, search engines place the content according to its value.
As your post gains authority, you will get more clicks.
It is the biggest problem for all of the reason let see how:
The title is the first thing viewed by the users. If the title is not catchy, then there is a 90% chance that the user may not click the content; for example, my title is a Blog post getting impressions but no clicks; if I wrote this like high impression but no clicks or there no click but getting high impressions, sounds like weird na.
My title explains that that blog post gets impressions but low clicks, so I’m talking about the blogging niche.
Let’s see how we can make a title more engaging and appealing.
1. Recognize your target audience:
Understand your target audience’s interests. Ensure your title is based on what they want, need or suffer from.
2. Use powerful adjectives:
Pick interesting and emotional words for more strength. Such as “10 Powerful tips for increasing your productivity”.
3. Encourage a feeling of urgency.
State in the title if the information is essential or touches on an ongoing issue. For instance, “Act Now: The ad’s headline reads, “Limited Time Only Offer to double your money back guarantee.”
4. Ask a question such as:
However, one might want to come up with an inquiring statement which could make those reading ponder their way out. One of many examples is “Do you make these investing mistakes?”
5. Offer a solution:
Ensure that you state clearly in the headline that your presentation solves common problems. For example, “The Ultimate Guide on Overcoming your sleep woes.”
6. Offer value or advantages:
Inform readers of what rewards they can get from your article. For instance, “Unravel Mystery of Painless Weight Management.”
7. Add numbers:
Numbers and lists captivate people. Titles attract us, such as “best travel destinations” and “how to improve your cooking skills.”
8. Keep it brief:
However, don’t let the title lengthy, even when you want it to appear intriguing. The brief title is easier to spread and remember.
9. Give specifics:
Be as specific as possible in distinguishing your material. Instead of “How to Save Money”, use “How to Save $1,000 in 30 Days”.
10. Utilize wordplay or humour:
It could also be effective to come up with a catchy, but not boring, tagline or a funny approach for creating a new title for the song. It should also relate specifically to your things.
11. Experiment with different variations:
With A/B testing, you can establish your most intriguing and enticing title.
12. Take on popular subjects:
Your title demonstrates that you are on topic if your paper addresses current affairs or pertinent aspects of popular culture. This could attract a lot of people who specialize in topics.
13. Incorporate keywords:
Use relevant keywords that people would likely type, though do not fill in everything as key phrases; rather, incorporate them naturally.
14. Create feelings:
Appeal to your reader’s sentiments through amusement, puzzlement, fear, or sympathy. Good titles are those that have strong emotions.
15. Be sincere and truthful:
Avoid clickbait strategies that provide no value addition to your content. The trust of your audience for your future success.
16. Recognize your competitors:
Review the names used by competing brands and see if you can create something better or even unique.
17. Think about your platform:
There are times when a specific approach to titling is used by some people on various platforms such as blogs, YouTube, or even social media. Adjust the titles to fit the character limits and social media platform conventions.
sometimes, our image ranks higher than our topic, leading to low click
when an image rank higher, then we get an impression of it, but the issue is most of the user never come to the post by clicking on it because the image itself is an answer to the question searched by the user.
As you can see, this image explains my topic.
Google or other search engines always try to solve the query quickly and accurately, and as we know, visual content explains better than text content, so don’t worry. This is not a big issue. Keep going on and post valuable content on Google. You will get clicks.
As we know, google tries more to give a direct answer for the query in future snippet form because it gives more value to the user and consumes less time for the user to get the answer unless to go through the full content.
This also leads to low clicks because users get a direct answer, and they only need to read part of the article.
How many impressions turn into clicks?
According to me, it depends on the keyword intent.
Let’s imagine a user who searched best shoes under 1000 and your blog post ranked first and Amazon second, so what is the chance for you to get clicks nearly 10% to 20% because he was searching to buy a thing and Amazon is an ecommerce site? So he goes to Amazon to buy that product.
How do I increase my clicks?
Increasing clicks is not a 1-day thing. It requires patience.
To increase clicks, you can do these 4 things
- Create catchy and appealing headings
- Write a brief meta-description
- Select evergreen intent keywords
- Provide value to the content
What’s better, 1000 impressions or 1000 clicks?
For this question, the direct answer is 1000 clicks if your requirement is a call to action; otherwise, if you want to create more brand visibility, then an impression is better.
What is a good CTR for SEO?
There’s no universal “good” CTR for SEO because it can vary significantly depending on various factors, including:
- Keyword and Industry
- Search Engine
- Position in SERPs
- User Intent
- Meta Description and Title
- Featured Snippets and Rich Results
- Seasonal and Trending Keywords
Conclusion of Blog post getting impressions but no clicks.
Finally, remember that if your blog post has a lot of impressions but few clicks, it doesn’t mean anything bad. This is due to many factors. The fresh nature of your content might cause this, as it takes some time for your content to become powerful in SERPs.
Another common reason is bad or dull titles; many people will see your title first and then decide whether they want to read the paper. Ensure your titles are well written and your meta descriptions short for more clicks while keeping your key phrases relevant and evergreen for value from your audience.
Your objectives influence whether to go for 1,000 impressions or 1,000 clicks. While 1000 clicks will be more effective in driving actions, 1000 impressions may be more valuable for increasing the visibility of a brand.
Keep writing, keep doing, and hope you liked it. If yes, comment down #yes.